Branding/Editorial Design/Layout Design

Developed for my Identity Systems class, I was assigned the objective of creating a brand for a Typography conference. I created the  KERN Type Conference brand as a celebration of letterforms and typography. Inspired by the intricacies of different genres of typefaces, I decided to marry two opposing letterforms into one cohesive logo design. The following resulted in an experimental brand with a living logo that utilized type as image.

Project Brief

KERN is an annual design conference that celebrates typography, typographers, font designers, and letterers
.

Your challenge is to:

Design the conference logo system

Develop a typographic layout system that can cohesively unify all conference touchpoints,

Document the system in a brand guidelines document

Layered Type

This Identity system was built using two different typefaces.

Ladi: A Fluid San Serif Display Type

When combined, both fonts work together to create an
elegant image that celebrates the letterforms of the typefaces.

 

Layout System & Color Palette