Quit Microplastics
Campaign // March 2025
Campaign direction developed for Caraway Home’s #QuitMicroplastics campaign. This campaign focused on advertising on Microplastic-Free products, focusing on education.
Concept:
A month-long campaign promoting Caraway’s microplastic-free kitchenware, leaning on education advertising on the dangers of Microplastics.IDEATION
Design Direction:
Deriving aesthetics from Microplastics themselves, the Quit Microplastics campaign pulls from a clean, educational standpoint informs the consumer with pleasing infographics and a striking color palette.
LOGO
Color Palette
Pattern
Paid Social Assets
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