![](https://freight.cargo.site/t/original/i/96a4118a7a03ff18e49d7f17df5ba6e80ff54e2041262f2b281f7a4f1590d2af/fadfadfa.png)
Taylor Swift “Eras” Project
CONCEPT WORK
Graphic Design /Print Design/Merch Design
A concept design of Taylor Swift’s The Eras Tour, featuring merchandise, promotional materials, and concert posters.
![](https://freight.cargo.site/t/original/i/e0916657e2d1c882be6057a5d9e29266ee350db21e17eb469a27610a7d66673f/1st-img.png)
The Inspiration vs. The Re-Design (Initial Concept)
![](https://freight.cargo.site/t/original/i/2852750a89f40e550ff0c644be3f1b19396cd64a24efda25a297385e8042738f/posternewfsds.png)
![](https://freight.cargo.site/t/original/i/27d7f66d46656377205e5e97a7ecdf59dc8a3b4fe560e6fb7dff6a92f5f8ef26/222.png)
PROJECT GOAL:
To create a structured, easily transferable campaign identity based on the original design of Taylor Swift’s “The Eras Tour.”
THEMES:
— Application of Color
— Gridded Layout System
— Staggered Typography Placement
“ERAS” Posters
Application of themes across multiple styles. Objective of creating a cohesive but flexible identity system that could translate singer’s various “Era” aesthetics.
CONCERT VARIATION
![](https://freight.cargo.site/t/original/i/9d4e9c8fbba1dfb18548832cb015a68c0acafd4c9d4285a60bedf1bc3ed6e2c4/Layer-Visibility.png)
![](https://freight.cargo.site/t/original/i/7f2f0447854e26ee9c3fcf830714f81b6c3e423e484e40f563b8715f6974db6a/Untitlfsfed-1.png)
A horizontal application test of the grid system.
![](https://freight.cargo.site/t/original/i/e60d02278f8ffe27c6200504856943d6b16d1f27032fd157ea1a61cd67598374/Artboard-6.png)
![](https://freight.cargo.site/t/original/i/e0e78dd609d6b0e2c667d2e0e161cae2d0d4393f56541bed6b1456ac5df155e8/Artboard-4.png)
MERCHANDISE CONCEPTS (FOR FUN)
![](https://freight.cargo.site/t/original/i/a599782e511e4cd8a1bd75c8b7dd69b7bfc4adab1c844dfb7b314abc2497b036/fewaf.png)
![](https://freight.cargo.site/t/original/i/450e98cb549b80554dcc853d6d610a74fc0afcc52a36bba574c2a850d616b116/t2.png)
![](https://freight.cargo.site/t/original/i/866cd57994612367e2e03e9fdd3bc0d6ec742182ad2428ec782adba37c1d179d/Untitled-6.png)
︎︎︎ SCROLL ︎︎︎
![](https://freight.cargo.site/t/original/i/4af02a9d5ef704278f688e163cd0228fbfc31ef2d5584a876209587f6f2b7192/kerncovernew.png)
Kern Conference
Branding & Identity Design
An identity system developed for a graphic design type conference.
![](https://freight.cargo.site/t/original/i/25104ce8cbc31bd9ac65280b490ecf6843bae5efe8c27d8a813b8fc5ffa45e2b/thredupcovernew.png)
ThredUP Internship
Graphic Design & UI/UX
Projects featured from Summer 2021 internship at ThredUP— a sustainable thrifting company.
![](https://freight.cargo.site/t/original/i/0be39e04228744926bba7fedfb534b5db9030b40d22ab5b6f1e43be2e3960de3/54de9a74-867f-4958-89de-ff270a358ae0_rw_1920.jpeg)
Orange Magazine
Editorial Design & Branding
Assets from tenure as Creative Director for a Pop-culture and Lifestyle magazine based in Austin, Tx.
![](https://freight.cargo.site/t/original/i/657fcb13e6863db66f3b1e819a9a59eee8e1c3532fec11ed73a23e8ad378fb10/Screen-Shot-2022-05-02-at-7.28.46-PM.png)
Dune Movie Rebrand
Branding & Identity Design
A rebranded campaign for the release of the sci-fi film Dune: Part One.
![](https://freight.cargo.site/t/original/i/3521103114a28ab3664f79d468551091b8695f2b45bf9a875896a9c7d90c69cf/Screen-Shot-2022-05-03-at-3.02.29-PM.png)
IMBODHI
Graphic Design & Animation & Branding
Featured Projects from IMBODHI, a sustainble activewear company.
![](https://freight.cargo.site/t/original/i/f3a4799e39137ec516acbd995d7562e1d1c5b6e70df4d0dbc2ba2141dc47c142/8e24fd1f-3bdf-43d1-ad98-f68f0f66be98_rw_1920.png)
Graphics & Small Projects
Graphic Design
A collection of smaller projects showcasing various styles of layout design and graphic design.