Taylor Swift “Eras” Project
CONCEPT WORK
Graphic Design /Print Design/Merch Design
A concept design of Taylor Swift’s The Eras Tour, featuring merchandise, promotional materials, and concert posters.
The Inspiration vs. The Re-Design (Initial Concept)
PROJECT GOAL:
To create a structured, easily transferable campaign identity based on the original design of Taylor Swift’s “The Eras Tour.”
THEMES:
— Application of Color
— Gridded Layout System
— Staggered Typography Placement
“ERAS” Posters
Application of themes across multiple styles. Objective of creating a cohesive but flexible identity system that could translate singer’s various “Era” aesthetics.
CONCERT VARIATION
A horizontal application test of the grid system.
MERCHANDISE CONCEPTS (FOR FUN)
