Caraway Home



JULY 2022 — PRESENT
Graphic Design/Print Design/Motion Design

My current position is as a Brand Designer for the Non-Toxic kitchenware company Caraway Home. Here, I develop paid social and organic assets, as well as direct mail, video, email, and packaging designs.

Jr. Graphic Designer (2022) ︎︎︎ Brand Designer (2024)


PRODUCT LAUNCH & CAMPAIGN ASSETS

5th Anniversary


2025 // Assets from 5th Anniversary Event.

KEY WORDS: CELEBRATORY, COLORFUL




FULL QUIT MICROPLASTICS DESIGN DIRECTION AVAILABLE HERE



Cast Iron


2024 // Assets from Caraway’s Cast Iron launch.

KEY WORDS: TIMELESS, CLASSIC, VERSATILE










Summer Collection


2024 // Assets from Summer Food Storage launch.

KEY WORDS: FUN, BRIGHT, VIBRANT






Holiday Campaign


2024 // Assets from the Holiday Campaign.

KEY WORDS: WINTER, ELEGANT, CLASSY




Summer Refresh


2023 // Assets from Caraway’s Summer Sale Event.

KEY WORDS: PLAYFUL, POOL PARTY, SATURATED


The Copper Collection


2023 // Assets from Caraway’s Copper Collection Launch

KEY WORDS: VINTAGE, CLASSIC, ELEVATED

EVERGREEN TOP PERFORMING ASSETS & THEMES
Brand Led Assets (Evergreen)

Us vs. Them (Evergreen)



Reviews (Evergreen)



UI Integration (Evergreen)


Grid Layout (Evergreen & Launch)

Screenshots (Evergreen)



PAID SOCIAL EVERGREEN ASSETS



ORGANIC SOCIAL EVERGREEN ASSETS





Caraway Wrapped 


2022 // Caraway’s Spin on Spotify Wrapped 


 
MISC.

DIRECT MAIL ASSETS



TRI FOLD DIRECT MAILER


ROLL FOLD DIRECT MAILER